The Thinking
Behind the Pitch.
A curated collection of strategic pitches and creative concepts — from brand marketing and content strategy to prestige documentary development and community building. Each represents a distinct approach to solving a business or storytelling challenge.
The Commissioner
Documentary Series
A pitch for a three-episode prestige documentary series about David Stern — the man who saved the NBA and built it into a global empire. Thirty years, fifteen defining moments, and a complicated legacy of power.
Fairfield Firehawks
Fairfield University Athletics
A brand identity pitch proposing 'Firehawks' as a new mascot and athletic brand for Fairfield University — rooted in Jesuit identity and the Ignatian mission, with a complete logo system and strategic rationale.
The First Lady of Labor
Premium Limited Series
A pitch for an eight-episode premium limited series about Frances Perkins — the woman who built America's safety net, from Social Security to the minimum wage, and paid for it with everything she had.
Heisman Content Strategy
Heisman Trophy
A comprehensive branded content strategy transforming the Heisman Trophy from an annual award into a 365-day storytelling platform with five content franchises, a YouTube channel, and a sponsorship architecture.
Celebrate America 2026
Chase Travel
A bespoke luxury travel campaign for Chase Travel, weaving together America's 250th Independence anniversary and Route 66's centennial into twelve months of curated experiences and strategic marketing.
Rock On! Walk for Mental Health
Community Event / NAMI
A community charity walk event honoring Patrick O'Connor — a 2.8-mile hometown reunion through Glen Rock, NJ, in partnership with NAMI and The O'Shea Family Foundation, uniting generations for mental health awareness.
The Farmer's Dog
The Farmer's Dog
A strategic marketing pitch combining creative campaign concepts, experiential marketing, partnership opportunities, and an AI-powered innovation roadmap for The Farmer's Dog premium pet food brand.
Crusader Giving Day 2026
Bergen Catholic High School
A five-week promotional campaign plan for Bergen Catholic High School's Crusader Giving Day 2026, designed to leverage the school's unique strengths and add strategic structure to their annual fundraising efforts.
These pitches represent a range of strategic thinking — from brand marketing and content platforms to documentary development and community events. Each was built to solve a specific problem for a specific audience, and each tells a story about how I think about marketing, content, and brand building.
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